NYDJ (Not Your Daughter’s Jeans) is a women’s clothing brand that specializes in denim. The brand is known for its focus on fit and comfort, with a patented lift-tuck technology that helps to slim and contour the figure.
NYDJ began as a small family business in 2003, with the goal of creating denim that truly fit and flattered the female form. The brand’s lift-tuck technology, which is built into every pair of jeans, works by lifting and contouring the rear, while also tucking in the tummy for a smooth and flattering silhouette.
In addition to their signature lift-tuck technology, NYDJ is also known for their wide range of sizes, with options for petite, plus, and tall women. This commitment to inclusivity is a core value of the brand and is reflected in their wide range of styles and fits.
One of the key selling points of NYDJ is the comfort and stretch of their denim. The brand uses a high percentage of stretch denim in their jeans, making them not only flattering but also comfortable to wear all day. They also have a variety of styles including straight leg, bootcut, skinny, and more, so there’s something for every body type and personal style.
NYDJ also offer a range of other clothing items, including shorts, skirts, and tops, all designed with the same focus on fit and comfort as their denim.
In addition to their commitment to fit and comfort, NYDJ is also dedicated to sustainability. The brand uses eco-friendly materials and processes in their production, and is a member of the Sustainable Apparel Coalition, which works to reduce the environmental and social impacts of apparel and footwear products.
Overall, NYDJ is a brand that is dedicated to creating clothing that truly fits and flatters the female form, while also being comfortable and sustainable. With a wide range of sizes and styles, there’s something for every woman at NYDJ.