Engagement on Instagram postings has dropped for years. The high number of bot and spam accounts has contributed to this. Thankfully, Instagram is removing them. But part of it is that standard Instagram posts and videos aren’t as compelling. Instagram is still popular, but the standard post structure is losing its favor. Instagram Stories has had 400 million users in less than two years. It has double Snapchat’s users. Instagram Stories are trendy now. If you want to maintain or boost Instagram engagement, use Instagram Stories.
Tools For Engaging Instagram Users:
With questions, polls, countdowns, bespoke AR filters, and brand stickers, Stories is engaging. Stickers may engage and motivate your audience in several ways. These may be your hidden Instagram superpower.
Question Chats With Fans Using Stickers:
Question stickers let people answer a question when they view your Story. You can see who viewed your story and their responses. Tap their responses to reshare them in a new Story with your original question as a sticker.
Question stickers are a simple method to engage your audience and collect UGC. You can use question stickers to get product feedback, learn where/when/how your followers use your items, and more.
Ask your audience for suggestions before hosting an Instagram takeover. Questions are considerably straightforward ways to confront your audience and make them feel important.
Poll stickers Help:
Stickers make polling even easier. Fans tap between two options:
Ask fans yes/no or multiple-choice questions. You might ask about their day or vote on a product. The poll gets fans to make a micro-commitment to your products before they realize it. They answer questions about their product preferences to decide what to buy.
Benefit Cosmetics used polls to keep viewers engaged throughout a long Instagram Story. Benefits included branded and non-branded stickers. Select poll to use poll stickers. You can type a question into the yes/no sticker. Tap the yes and no boxes to modify poll responses.
Easy Emoji Sliders:
An emoji slider is a fun, easy-to-use survey. Fans don’t have to think they only have to drag, making it excellent for lazy followers. Fans drag the emoji to express their opinion. M&M’s employed emoji sliders to evaluate fan enthusiasm for new tastes.
Countdown Stickers Build Enthusiasm:
Countdown stickers delight enthusiasts. You can use this sticker to promote a deal or event. Keep the event secret. Whatever it is, offer fans a countdown. Click the color wheel to personalize your countdown sticker. Countdown to a day or time. Fans can opt-in to be reminded when your countdown ends, enhancing interaction.
Stickers Raise Brand Recognition:
You can use Instagram’s basic stickers, but you can also make your own. You can make branded stickers and GIFs. Customize the basic stickers with your logo. Make variations of conventional stickers that match your brand style guide. They help your social channels feel coherent. Your brand isn’t just on your website and packaging, it’s on Instagram Stories, too.
Next, make engaging imprinted stickers for the fans. The key to success is little branding. Even if you think your logo is great, your supporters may not agree. Include your logo or brand name on the stickers so your fans’ followers will notice. They’ll be able to search for your brand in the area of the sticker to find all your stickers, boosting adoption and introducing more people to your business.
Need To Make Some Brand GIFs Of Your Own?
It’s easy as 1-2-3. Make a brand channel on Giphy. Click Log In on Giphy.com. Select “Join” and “Join as Artist or Brand.” You must fill up your business info, click “Apply Now,” and then wait to be authorized. You can create GIF stickers after you’re a confirmed channel. For a GIF sticker, turn off the background layer. Upload GIF stickers to Giphy. Thanks to Instagram’s integration, your stickers can be used on Instagram Stories. To make GIF stickers searchable, include your brand and tags.
Sticker-Based Rewards For Dedicated Fans Of Specific Niches:
As a gift to your followers, make unbranded stickers. CALPAK did this with themed travel stickers, like “bon voyage” and “now boarding” plus luggage and passport images.
These stickers won’t boost brand awareness, but they can boost customer engagement and loyalty. Sharing free social media materials with your fans communicates that your brand cares about them beyond a sale. You appreciate them as more than a sales number.
Smart non-branded stickers uphold your brand in the mentalities of your most loyal customers. When creating travel-inspired Instagram Stories, Calpak followers type in their brand. This behavior encourages individuals to perceive the brand as vital to travel.
Utilize AR Filters For The Highest Level Of Branding:
The best is last. Custom AR filters let you design branded filters for users’ stories. These are Instagram lenses. To use your filters, fans must follow your brand. There. If people follow you, your filter appears when they start a new Story.
Filters make fans use your brand to feel fun, gorgeous, or cool. Putting your brand on a selfie is a powerful move. AR filters are awesome. Fans can try out your filter on their Instagram Stories. If their followers enjoy what they see, they may follow you and test it. Branded AR filters require more work than our other stickers. You must be invited into Instagram’s secured beta schedule for Spark AR effects to design your own filter. Spark AR Studio lets you design free filters.
Final Words:
Engagement is essential since the algorithm utilizes it to judge the significance of your material. The greater your engagement, the more likely it is that your material will appear in Instagram users’ feeds. Mathematically speaking, video performs better than other content designs on Instagram when creating interaction. In conclusion, give it a try and invest some time and money into developing high-quality videos for Instagram, whether they are permanent films, Instagram Stories, or video advertisements.