Brands can easily manage their social media presence with help from tools like Buffer and Hootsuite. In order to promote your latest piece, you locate the ideal image and caption, upload them to Buffer, and choose which social media profiles to share it on. In less than a minute, you may update your Twitter, Instagram, and Facebook accounts.
If you’ve posted to Instagram without specifying a location, to Facebook begging for retweets, and to Twitter with a meticulously manicured image that has now completely disintegrated. Your audience will be confused and frustrated by the result.
It’s surprisingly simple to obtain the kinds of social media postings that work for each platform, so long as you’re willing to put in the time to make some adjustments. Make the effort to “translate” the post for multiple platforms rather than simply copying and pasting what you’ve written on Facebook.
Number Of Reasons To Avoid Cross-Posting:
Cross-posting:
The exact content shared on many social media sites, is a bad habit that’s easy to get into but has several possible drawbacks:
Inapplicable Characteristics:
Although the purpose of every social media forum is to spread information, the means by which this is accomplished vary greatly. Although hashtags are essential to Twitter, they don’t always carry the same weight on Facebook.
Diverse Platforms Serve Various Functions:
All the various social networking sites out there serve their own unique purposes. What’s the use of multiple social media profiles if you’re just going to repeat yourself? Facebook is great for videos and curated material, Twitter is great for rapid takes, and Pinterest is great for both actionable and inspirational imagery.
It Sounds Uninspired And Careless:
Know somebody who bores everyone to tears with the same party story every time he goes? And that’s how your readers may start to feel if they keep seeing the same article over and over again.
Transform It Into A Tweet:
Because of changes in the way Instagram communicates with Twitter, users can no longer have their chosen image posted when they share their accounts. In order to circumvent this, tweet directly.
Adjust It For Use On Facebook:
When it reaches logistics, it may be tempting to share your original Instagram posts on Facebook. However, anecdotal data suggests that doing so may reduce the spread of a business’s Facebook page. Although hashtags are supported on Facebook, they haven’t caught on as they have on Instagram and Twitter. Furthermore, although Instagram only permits links in bios, Facebook allows for far more open posting of links.
Adjustments with a purpose while posts based on jokes and humor may do well on Twitter and Instagram, they may not go over as well on Facebook. Facebook, however, is ideal for broadcasting videos to your fan base. You can use a video made by an appropriate influencer instead of making your own for this purpose.
Take It And Use It In Your Instagram Stories:
Despite intercommunicating the identical name and app, Instagram posts and stories perform in drastically different ways because of recent updates. Since the average attention span is only a few seconds, you’ll probably need to condense your caption.
Instagram tales have a much more relaxed vibe than other social media outlets, so your message and image don’t have to be as professional as they would be elsewhere. Put polls and other interactive features to use to have a two-way conversation with your audience. Also, stories are typically brief enough that multiple can be published in a single day.
Customize It For Pinterest:
The major text in a Pinterest post is within the image itself, therefore the message will need to be edited to fit there rather than in a caption. Pins are laid down in columns, thus it’s better to upload vertical photographs.
Pins are simply visual bookmarks, therefore it’s important that they have an attractive, uncluttered image and brief, relevant text. Promotional pins on Pinterest work best when they inspire readers to take some kind of concrete step toward achieving their goals or accomplishing a specific task.
Final Words:
To maximize the influence of your social media content, you should tailor your postings to each platform instead of sharing them everywhere. If you stick to a few simple steps, you can quickly and easily convert an Instagram post into an IG story, Facebook post, Tweet, or Pinterest Pin.