Influencers and beauty brands are like cat eyeliner and red lipstick. Research reveals that influencer-driven beauty and fashion content gets the most interaction on Instagram.
However, good influencer marketing goes beyond your brand’s platforms. Influencers make product tutorials, share gorgeous images, and promote your company.
Influencers promote more than just your beauty brand. They persuade them to buy your items by mentioning them and recommending them. For inspiration, here are 7 beauty firms that use influencer marketing well.
Beauty Brand Influencer Marketing Ideas:
Glam up your influencer efforts with these top beauty brands.
Sephora-Influencer Takeover:
Influencer takeovers show fans how enjoyable your trademark is. You let an influencer publish live videos and photographs on your budget for a single day. Your brand benefits from the influencer’s sponsored post’s likes, shares, and comments since it’s on your account.
The influencer gets full access to their large fan following. They’ll use it to increase their fan base. You and the influencer should publicize the takeover in the days building up to it.
MAC Cosmetics Co-Brands:
Influencer marketing works because followers aspire to be like their idols. Fans feel closer to that objective by using brands their favorite influencers endorse. Co-branded influencer product lines are helping beauty firms connect consumers to their idols. Fans can utilize influencer-designed products, too! Fans feel like they helped the influencer by buying the product.
They marketed vigorously, certainly beyond MAC’s expectations. Coordination was another genius of this effort. Multiple influencers promote MAC simultaneously, dominating social media.
Glossier Ambassadors:
Many beauty brands effectively partner with celebrities and macro-influencers, but most focus on beauty micro-influencers. Three-quarters of beauty influencers are micro-influencers. Official influencers get exclusive events, sneak peeks, and commissions for selling products. All influencers post about Glossier and provide their rep link on Instagram. This long-term strategy makes the influencer’s product endorsement seem more authentic to fans.
Changing CoverGirl and Fenty Beauty:
Influencers tie your brand with their ideals. Working with influencers to innovate boosts your brand’s reputation. Rihanna’s beauty collection Fenty Beauty launched exclusively at Sephora. The collection targeted women of color, a beauty industry underrepresented group. Rihanna, a mega-influencer, recruited smaller influencers that fit her specific audience to promote the company.
CoverGirl and FENTY Beauty stood out by working with non-traditional beauty influencers. Thus, their brand was inclusive. They gained media favor and new customers who felt like a business cared about them.
Collection Of YouTube Tutorials:
Beauty product buyers often struggle with application and appearance. YouTube tutorials hosted by trustworthy influencers eliminate those fears. Fans may watch the product administered and hear the influencer praise it.
These YouTube cosmetics tutorials inform 90% of women. Smart beauty brands are targeting YouTube beauty vloggers to reach makeup users. A long-form YouTube tutorial engages viewers so they can fall in love with your product instead of passing it in the store.
L’Oreal Connects Fans And Influencers:
Many firms have booths at looks conventions to satisfy clients, introduce new products, and build brand loyalty. That’s impossible without foot traffic.
L’Oreal’s Beautycon LA booth featured nine macro-influencer fan meetings. Influencers marketed their L’Oreal booth appearance on Instagram before each encounter. Post-influencer social media involvement continues. Fans post photos with influencers on Instagram. These photographs soon flood the event’s hashtag feed, increasing exposure and L’Oreal’s foot traffic.
Conclusion:
Over 80% of women think social media influences real-world beauty trends. Instead of following trends, create them with the proper beauty influencers.