Engagement on Instagram postings has dropped for years. The high number of bot and spam accounts has contributed to this. Thankfully, Instagram is removing them. But part of it is that standard Instagram posts and videos aren’t as compelling. Instagram is still popular, but the standard post structure is losing its favor. Instagram Stories has […]
Read MoreInfluencers and beauty brands are like cat eyeliner and red lipstick. Research reveals that influencer-driven beauty and fashion content gets the most interaction on Instagram. However, good influencer marketing goes beyond your brand’s platforms. Influencers make product tutorials, share gorgeous images, and promote your company. Influencers promote more than just your beauty brand. They persuade […]
Read MoreHashtag (/hash-tag/): a word or phrase foregone by a hash or pound sign (#) to group communications together based on a common theme or subject Hashtags are used by Instagram users for a variety of purposes. Two of the most important are: Putting names, places, and other identifiers to your photos helps you organize and […]
Read MoreEveryone was aware of the power of influencer marketing for brands. Influencers offer engagement, authority, and brand understanding, and consumers are more likely to believe peer suggestions than brand endorsements. In fact, throughout the course of the upcoming year, two-thirds of marketing departments want to raise their budgets for influencer marketing. Because food is so […]
Read MoreBrands can easily manage their social media presence with help from tools like Buffer and Hootsuite. In order to promote your latest piece, you locate the ideal image and caption, upload them to Buffer, and choose which social media profiles to share it on. In less than a minute, you may update your Twitter, Instagram, […]
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