About luluestore
Bob Young decided to write and publish a book in 2002. After some bad experiences with traditional publishing processes, he was inspired to create something new: an innovative way to publish books that is easier and more affordable than traditional methods. He also desired something that would allow creators to control their own publishing process. As a result, he created Lulu. Knowing that it can be difficult for authors to get their start in the world, Young wanted to create a marketplace for independent authors, which Lulu has done.